Usage-based auto insurance (UBI) growth

Usage-based auto insurance (UBI) growth

🚗 The Rise of Usage-Based Auto Insurance in Canada 🇨🇦

With auto insurance premiums rising and drivers seeking fairer pricing, Usage-Based Insurance (UBI) is gaining major traction across Canada.

UBI programs use telematics to track driving habits—like speed, braking, and mileage—offering more personalized and often lower-cost premiums. And the data is clear: Canadians are embracing this shift.

🔍 Key Highlights:

  • 📈 22% YoY increase in UBI quote requests as of Jan 2023
  • 🚘 64% MoM surge in drivers opting for UBI discounts
  • 🧑‍💻 55% of 20–29-year-olds are now considering UBI over traditional plans
  • 🌐 Canada’s UBI trend aligns with a global market forecast to hit $248B by 2032

💡 Why It’s Growing:

  • Cost savings for safe drivers
  • Tech-savvy consumers want more control
  • Better risk assessment for insurers
  • Eco-conscious drivers appreciate mileage-based plans

📣 UBI isn’t the future—it’s the now. How do you feel about your insurance adjusting to your actual driving?

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